Kako pomembno je biti na vrhu Googlove strani z rezultati iskanj?

Biti dobro poziconiran na Googlu za ključne besede, ki so pomembne za vaše podjetje, je ključnega pomena za uspešnost vašega poslovanja prek interneta here are the findings. Ni pomembno samo, da vas vaše potencialne stranke najdejo na 1. strani rezultatov iskanj (če vas ni tam, je itak tako, kot da vas ne bi bilo na internetu), ampak da ste uvrščeni čim višje.

Zakaj? Razlika med tem koliko klikov pritegne prva organska povezava do spletne strani in tista na 10. mestu je namreč več kot 20x! Najboljše da to veliko razliko ponazorimo s konkretnim primerom. Če je za določeno besedo npr. 1000 iskanj na mesečni ravni, bo spletna stran, ki se nahaja na 1. mestu  med organskimi zadetki dobila okoli 50% vseh klikov (to pomeni 500 klikov), stran na desetem mestu pa bo pobrala le okoli 25 klikov.

Drugače povedano spletna stran, ki se nahaja na vrhu, bo pripeljala na spletno stran 475 več potencialnih kupcev kot konkurent, ki je na desetem mestu. Posledično to pomeni, da bo spletna stran verjetno generirala tudi nekajkrat več prometa kot neposredna konkurenca, ki se nahaja na dnu strani. Kot vidite je še kako pomembno na katerem mestu med organskimi zadetki se nahaja vaša spletna stran. Če bi želeli izboljšati vašo pozicijo na iskalnikih, kliknite na http://www.optimizacija-strani.si/

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