Polona Kisovec dosega rekordne uspehe z inovativnimi trženjskimi pristopi v podjetjih

Polona Kisovec, direktorica podjetja za donosno trženje 121 MARKETING je prva državna prvakinja v direktnem marketingu in specialistka za uporabo neposrednega trženja v praksi. Pri delu v klasičnem oglaševanju je Polona Kisovec kmalu spoznala, da ji izziv pomenijo rezultati. S snovanjem in implementacijo prodajnih sporočil, direktne pošte ter spletnega marketinga za blagovno znamko Dormeo pa se Polona Kisovec uvršča med pionirje direktnega marketinga na slovenskem trgu.

Z bogatimi izkušnjami na področju neposrednega trženja ter inovativnimi pristopi v okviru svojega lastnega podjetja (121 MARKETING d prozac high.o.o.) Polona Kisovec postavlja nove standarde o marketinškem delu, ki jih uspešno uporablja pri pripravi marketinških rešitev za različna podjetja in panoge (turizem, zavarovalništvo, igre na srečo, finance in bančništvo, izobraževanja, wellness in fitness, avtomobilizem, produkti široke potrošnje). Polona Kisovec med drugim velja za eno najboljših piscev prodajnih besedil v JV Evropi. Po priporočilu je Polono Kisovec za pripravo marketinških materialov najelo eno izmed največjih in najvplivnejših ruskih podjetij. V letu 2014 pa je Polona Kisovec začela poglobljeno sodelovati z uveljavljeno ameriško marketinško agencijo.

Svoje znanje v neposrednem trženju predaja naprej podjetjem, organizacijam in posameznikom preko praktičnih in personalizirano zasnovanih delavnic z naslovom Stroškovno učinkovito trženje. Z izvedbo trženjskih delavnic dosega rekordni uspeh v Sloveniji z učinkovitim usposabljanjem slušateljev za samostojno delovanje v trženju, kar se pozna pri izboljšanju prodajnih rezultatov podjetij. Je tudi najbolje ocenjena predavateljica po mnenju udeležencev na letni CRMT konferenci.

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